How to unbounce an email address on customer profile

If you have contacts with email addresses marked as bounced in Pathway, it is likely that those addresses were incorrectly added to the clients’ profile pages in your BMS.

To update an email address and unbounce it in Pathway, you will have to make the change in your BMS first. After the daily sync, Pathway will pick up the updated email address, but it’s still going to be labeled as “bounced“. To unbounce the email address, please contact your Success Manager, as this is a staff-only procedure. Once your Success Manager informs you that the email has been unbounced, please check in your Pathway account to confirm the label has been removed.

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