Can I segment my list?

Yes, you can segment your contacts into similar groups to target more relevant email and newsletter content to your subscribers. With Pathway you could segment by:

Age

Age Range

Device/Email Software

  • Desktop
  • Mobile
  • iPhone
  • iPad
  • Outlook 2000,2003, XP
  • Outlook 2007
  • Outlook 2010
  • Outlook 2013
  • Gmail
  • Android
  • Apple Mail
  • Yahoo! Mail
  • Windows Live Desktop

Location

  • Country
  • Province
  • City
  • Zip / Postal Code

Email Address

Date Added

Contact Status

  • Confirmed
  • Not Confirmed
  • Unsubscribed
  • Risky
  • Bounced
  • Invalid or Missing Email

Email Activity

  • Opened last 3 emails
  • Not opened last 3 emails
  • Opened last email
  • Not opened last email
  • Opened any email
  • Not opened any email
  • Shared last email
  • Not shared last email
  • Shared any email
  • Not shared any email
  • Clicked link in last email
  • Not clicked link in last email
  • Clicked link in any email
  • Not clicked link in any email

Claim

  • Type / Buscode
  • Is open
  • Date Opened
  • Date Closed
  • Date of Loss
  • Resolution

Policy

  • Policy Number
  • Ccode
  • Type / Buscode
  • Effective Date
  • Renewal Date
  • Cancelled Date
  • Status
  • Code
  • Stage
  • CSR Code
  • Branch
  • Description
  • Insurer Code
  • Is High Value
  • Is Active
  • Is Cancelled
  • Is Binder
  • Is New Business
  • Is Rewrite

Not policy – same as Policy

Abeyance

  • Policy number
  • Type
  • Code
  • Branch
  • Insurer code
  • Date opened
  • Date Closed
  • Is Open

Custom fields

May include: CSR code (email, signature image, phone, extension, name, image, title), producer code (email, signature image, phone, extension, name, image, title), Survey X completed, Goes by, Earliest effective date, Milestone, ccode, status code, has active policies

 

You can also have a look at our video on segments here.

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