Yes, you can segment your contacts into similar groups to target more relevant email and newsletter content to your subscribers. With Pathway you could segment by:
Email Address
Date Added
Contact Status
- Confirmed
- Not Confirmed
- Unsubscribed
- Risky
- Bounced
- Invalid or Missing Email
Policy
- Policy Number
- Ccode
- Type / Buscode
- Effective Date
- Renewal Date
- Cancelled Date
- Status
- Code
- Stage
- CSR Code
- Branch
- Description
- Insurer Code
- Is High Value
- Is Active
- Is Cancelled
- Is Binder
- Is New Business
- Is Rewrite
Not policy – same as Policy
Abeyance
- Policy number
- Type
- Code
- Branch
- Insurer code
- Date opened
- Date Closed
- Is Open
Location
- Country
- Province
- City
- Zip / Postal Code
Claim
- Type / Buscode
- Is open
- Date Opened
- Date Closed
- Date of Loss
- Resolution
Email Activity
- Opened last 3 emails
- Not opened last 3 emails
- Opened last email
- Not opened last email
- Opened any email
- Not opened any email
- Shared last email
- Not shared last email
- Shared any email
- Not shared any email
- Clicked link in last email
- Not clicked link in last email
- Clicked link in any email
- Not clicked link in any email
Age
Age Range
Device/Email Software
- Desktop
- Mobile
- iPhone
- iPad
- Outlook 2000,2003, XP
- Outlook 2007
- Outlook 2010
- Outlook 2013
- Gmail
- Android
- Apple Mail
- Yahoo! Mail
- Windows Live Desktop
Custom fields
May include: CSR code (email, signature image, phone, extension, name, image, title), producer code (email, signature image, phone, extension, name, image, title), Survey X completed, Goes by, Earliest effective date, Milestone, ccode, status code, has active policies
You can also have a look at our video on segments here.